James Littlejohn

The pitch: After 15 years, bring back Bud Light’s "Real Men of Genius" – one of the greatest radio campaigns ever. Our twist: bring it into the digital age by celebrating the "Internet Heroes" around us.

As part of the launch, we did a live Twitter thread, where people told us why they were Internet Heroes and we quickly responded with a joke and video singing their praises.

Press: Adweek, AdAge, The Drum

"B is for Baller" is a children's alphabet book all about basketball. I took player nicknames or simple words for every letter and my friend Matthew Shipley did the illustrations.

I wrote it for my son, but it turned out a lot of other parents wanted one too – we put the project on Kickstarter and met our goal in less than 2 days.

As a marketer, I'm most proud that we ended up quadrupling our fundraising goal. As a writer, I'm most proud of getting a children's book published that references memes, Madea, and the Grateful Dead.

If you want a copy of your own: they’re available here. (And check out the ‘Books’ section of my site to see more of my kids books.)

The idea: Parody Snoop Dogg's song "Drop it Like it's Hot" into a more Hot Pockets-friendly "Pocket Like It's Hot." As the copywriter on the project, I can now claim that I wrote rap lyrics for the Doggfather himself. 

Our video lit up the internet and quickly scored millions of views. It got tons of press and was one of the most watched ads of the year on YouTube. 

People even took to Rap Genius to analyze the lyrics. And, perhaps most impressively, the campaign was a question on Jeopardy! 

Broadcast during the 2020 World Series, this spot for T-Mobile told the country about their initiative to pay the registration fees of 20,000 Little Leaguers in need.

A fast turn, we went from getting awarded the spot to casting, shooting and airing the spot within 10 days.

Role: ACD - Copywriter

Director: Ryan Scott

Drafting off the sudden popularity of HQ trivia, we created Steph IQ — a custom-built, real-time trivia game where players who survived split a pot of $$$ and could win Steph’s newest sneakers.

Each game went live after Steph hit a 3 in the playoffs, marrying the physical and digital experience of watching a sporting event. 

We had to be prepared for every series to go the distance, so I was writing trivia questions and scripts for our host Bdot as fast as I could.

Select Press: Adweek, Fast Company, Ad Age, Contagious

To promote the hit show Ghosts during Halloween, we gave people the opportunity to talk to ghosts through a haunted foggy mirror, just like the character Jay does in the show.

Our innovative build stopped people in their tracks, garnered earned coverage in 23 outlets, and won three ADDY Golds for OOH.

Role: Creative Director

Copywriter: Jonah Campbell

Art Director: Stina Anderson

The assignment: Make something that would stop a thumb scrolling through a Facebook feed.

The solution: Laser Cats.

We worked with Facebook to create these short videos that would quickly grab a user's attention (even when muted) and communicate that Butterfinger had taken the peanut butter cup to another level of awesome. Fun and fast, the clips had four million views.

Every year, Hot Pockets introduces new "Limited Edition" flavors. Since these sandwiches were destined to die young, an infomercial felt like the perfect fit.

This video made the AdAge Top Ten Viral Video chart multiple weeks and thousands of people called that phone number (yes, it was real) to leave a message (see the last video in the gallery to listen to some of them).

I was copywriter on the video, and all the other web content.

Lean Pockets wanted us to leverage the start of a new year, when consumers, particularly women, were actively looking to make positive changes. 

The solve was an interactive soap opera featuring a woman caught in a love triangle; like most love triangles she's torn between her handsome boyfriend, a wealthy suitor, and a Lean Pocket.

At the end of the spot, viewers decided who the protagonist should choose by clicking on the desired ending.