LOS ANGELES CHARGERS
About to debut in a new stadium with new unis, we went about making one of the best-looking teams look even better. We created a complete campaign style guide and toolkit with everything from social to direct mail to OOH. As part of the refresh we introduced a series of fun lightning-bolt smileys, which were an immediate hit with the fan base.
Uniform Tease - Social
Uniform Reveal - Social
Social Template - Birthday
Social Template - Draft Picks
Direct mailer
Smiley logos in the wild and on merch
